The 97th Annual Farm Show starts this weekend. Wednesday, a unique exhibit was unveiled.
It is called the Today's Agriculture exhibit, and it is gaining national attention.
The display is designed to tell people what happens on Pennsylvania farms, so they do not think anyone is trying to pull the wool over their eyes.
"I think it's an excellent exhibit," said Bob Stallman, president of the National Farm Bureau Federation. "Short of being able to take consumers directly to the farm, this allows them to see little pieces of what we do but in sort of a real context. It shows the real deal if you will."
This is the second year people can explore the indoor barn. Part of what makes it so special is the fact that it has live animals, one of only a few in the country.
The real draw is the transparency it produces.
"For too long, we have not told our story on how food is produced. The consumer wants to know that," said Carl Shaffer, president of the Pennsylvania Farm Bureau.
"Food safety is job number one and consumers need to understand that we do pay attention to that as farmers and ranchers."
Inside the barn, the exhibit shows how the animals are cared for.
"There's too many mistruths out there about what we're doing with animals," said Shaffer. "The happier an animal is, the better it produces for us."
"We take care of our animals, we take care of the environment, and we try to leave our farms and our ranches better for the generation to follow," said Stallman.
Outside the barn, the display shows off the latest crop farming technologies and strategies.
"Farmers will continue to adapt that technology and continue to improve our waterways and soils," said Shaffer.
The Today's Agriculture exhibit will open Saturday and remain open throughout the week. Farm show officials expect 400,000 farm show visitors to walk through the exhibit next week.