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NASCAR Sponsorships Pay Dividends as Distribution Deal Includes KOMA Unwind Drinks and Shots to Tri-State Area
STATESVILLE, N.C., Oct 8, 2013 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), announced today that the Company has signed a partnership agreement with the Virginia-based supermarket chain, Food City.
The partnership includes KOMA Unwind Relaxation drinks and shots to be carried by 105 grocery and convenience stores in Kentucky, Virginia and Tennessee. This agreement was the result of KOMA Unwind friends involved in NASCAR. Food City is very community-oriented and involved in local efforts and has partners with farmers in Southwest Virginia and Northeast Tennessee which bring local produce to its customers while helping local farmers.
The Food City name has also become synonymous with NASCAR racing in the area with its sponsorship of two of the sport's most popular races, the Food City 500 and Food City 250 at the Bristol (Tenn.) Motor Speedway. As the second longest running sponsor in NASCAR, Food City has also contributed over half a million dollars to local organizations through its annual Family Race Night events.
Going into its third season, KOMA Unwind has been the title sponsor of Chris Lafferty's Motorsports TV. Lafferty, also a NASCAR Camping World Truck Series driver has a good relationship with Food City and thus played a strategic role in helping unite the partnership.
"I'm very thankful to Chris (Lafferty) for helping solidify our new relationship with Food City," said BeBevCo CEO Brian Weber. "Our KOMA Unwind racing program has opened so many doors, it just proves how valuable our relationships with the teams and drivers truly is."
Food City and K-VA-T Food Stores, Inc. ranked 40th on the latest (2008) Progressive Grocer's list of America's 50 Largest Supermarket Chains, 55th on Supermarket News "Top 75 North American Food Retailers" (January, 2008) with over 1.6 billion dollars in sales and 269th on Forbes Magazine's "List of the largest privately-held companies in 2007".
Weber added, "Food City, which covers the region from Knoxville up the Appalachian Trail, and BeBevCo now have a partnership we have been working diligently on for a number of months. This distribution agreement alone gives us a strong return on our investment with regards to Motorsports sponsorships and a fantastic increase to our revenues. Food City and many of our other distributors are impressed with our massive sampling campaigns. There is no better way to market a beverage product, than to have the public actually see and taste it."
Weber concluded, "It is incredibly rewarding when we hit a new market and the flurry of new KOMA Unwind lovers' emails arrive, thanking us for such an amazing product and how it helps them deal with their sleep and / or their stress issues."
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About Food City:
Food City (foodcity.com) is a U.S. supermarket chain with stores located in Kentucky, Virginia, and Tennessee. The company offers the multiple, well known labels, many of which are part of the Topco corporate brand program. Food City is also the exclusive distributor of regional favorites such as "Kay's Ice Cream", "Terry's Snacks", "Kerns Bread", "Lay's Meats", along with "Chuck Wagon Dog Food". Food City is owned by K-VA-T Food Stores, a privately held family and employee-owned corporation headquartered in Abingdon, Virginia. K-VA-T Food Stores owns the Food City Distribution Center, a distribution center K-VA-T helped form in 1974 and acquired full control of in 1998, Misty Mountain Spring Water, LLC, a producer of bottled water, as well as limited-assortment grocery stores named Super Dollar Discount Foods, and convenience stores named Food City Express. Many stores have their own gasoline stations, with the Gas'N Go branding.
BeBevCo. (Bebida Beverage Company) develops manufactures and markets liquid relaxation products including KOMA Unwind "Liquid Relaxation" (TM), KOMA Unwind Sugar-free "Liquid Relaxation" (TM) and KOMA Unwind "Liquid Relaxation" Shot (TM) as well as POTENCIA Energy, POTENCIA "BLAST" energy shot, Relax 5 shots and Piranha Water.
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Except for historic information contained in this release, the statements in this news release are forward-looking statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, the company's ability to attract qualified management, raise sufficient capital to execute its business plan, and effectively compete against similar companies.
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