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Best-in-Show Awarded to Eventful and IHS
Winning Case Studies to be Presented at the MarketingSherpa Email Summit in Las Vegas, February 17-20
JACKSONVILLE, Fla., Oct. 21, 2013 /PRNewswire/ -- MarketingSherpa (http://www.marketingsherpa.com) has the announced winners of its Email Awards 2014 sponsored by ExactTarget. Winners were selected from hundreds of entries based on strategy, creativity, results, and adherence to best email-marketing practices.
"The winners were both innovative yet intensely customer-focused. Their campaigns were highly creative, but that creativity produced impressive results because it was supported by solid strategy and accurate data," says Pamela Markey, Senior Director of Marketing for MECLABS, parent company of MarketingSherpa. "The entries proved that these organizations know their audience and best marketing practices, and how to leverage that knowledge to drive click-throughs and revenues."
For the first time, winners have been asked to present case studies at the 11th annual MarketingSherpa Email Summit 2014 in Las Vegas at the Aria Resort & Casino.
"We're very excited to provide winners this opportunity. After all, our goal is for marketers to hear about great ideas that their peers have proven successful," says Markey. "Instead of theory or sales pitches, we want to give attendees knowledge they can use immediately to improve their own email marketing programs."
In addition to the opportunity to speak, Best in Show winners each receive a trip for two to the conference including roundtrip tickets to Las Vegas, a two-night stay at the Aria Resort and Casino, and two tickets to the summit.
Best in Show, E-commerce
Eventful: A Google algorithm change significantly decreased Eventful's online and mobile traffic. In response, they created Recommendation Engine, an ultra-targeted email campaign that made highly relevant recommendations of events and artists to more than 8.4 million consumers. The result: Subscriber reactivations increased 300% and ticket purchases 66%.
Best in Show, Lead Gen
IHS: By effectively combining marketing automation and content strategy into a lead nurturing campaign, IHS improved lead generation by 1,000%. They added 1,000 new contacts monthly and more effectively segmented and qualified their existing database.
Build and Cleanse, E-commerce
Honorable mentions: Porsche Black Friday and Adobe
Build and Cleanse, Lead Gen
Winner: 3M Canada and Royal Caribbean
Honorable Mentions: Nikon Romania, and Zumtobel, UNO, and 3M Canada
Connect and Integrate, E-Commerce
Winner: Calendars.com and Creative co-op
Honorable mentions: Walgreens, Edible Arrangements, and Peugeot
Connect and Integrate, Lead Gen
Winner: SunGard and Hallmark
Honorable mentions: Whirlpool and Rogers
Create and Design, Ecommerce
Honorable mentions: EDF, Joma Shop, Zagg, LensKart, and Renault
Create and Design, Lead Gen
Honorable mentions: Tennant and Blue Pillar
Deliver and Automate, Ecommerce
Winner: Eventful, Paul Fredrick and Mobilicity
Honorable mentions: Dell and Royal Caribbean
Deliver and Automate, Lead Gen
Winner: IHS, Web PT, Xpert HR / Reed Business
Honorable mentions: Gift and Home, and LifeShield
For more information about the MarketingSherpa Email Awards and the Email Summit visit: www.marketingsherpa.com/email2014
Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531 or firstname.lastname@example.org
About MarketingSherpa (visit www.marketingsherpa.com or follow us on Twitter at @marketingsherpa)
MarketingSherpa publishes case studies, benchmark reports, exclusive research, how-to instructional materials and six content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School's Working Knowledge and Entrepreneur.com. Along with MarketingExperiments, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.
About MECLABS (visit http://www.meclabs.com)
A science lab with a consultancy, MECLABS conducts rigorous experiments in the new science of optimization and applies discoveries to help businesses optimize sales and marketing financial performance. More than a decade of work spans 1,300-plus experiments including one billion emails and 10,000 landing pages. MECLABS has two primary research groups: MarketingExperiments conducts experiments to optimize the sales and marketing process, and MarketingSherpa conducts and publishes exclusive case studies, surveys and data analysis, which reveal what works in marketing. MECLABS has six applied research groups: Strategy, Leads, Conversion, Agency, Technology and Training. For more information, visit meclabs.com or call 1-800-517-5531.
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