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BrandProject Launches with $12 Million in Funding to Turn Consumer Products Into Household Names - abc27 WHTM

BrandProject Launches with $12 Million in Funding to Turn Consumer Products Into Household Names

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New company will build, buy and make seed-stage investments in consumer companies across North America.

TORONTO, Jan. 16, 2014 /PRNewswire/ - Today BrandProject announced the official launch of its company creation studio with over $12 million in funding from partners including BDC and private investors. Based in Toronto and New York City, the company invests in and mentors consumer-focused companies across North America, while also incubating products and brands internally.

BrandProject will focus on accelerating growth for consumer technology and consumer product startups. The company's founding partners have collectively launched over 100 new products and services for companies including Nike, LEGO, Virgin, Colgate Palmolive, Cadbury-Schweppes, Diageo and Starbucks.

"BrandProject takes a design-led approach to building consumer products," said BrandProject Founder & CEO Andrew Black. "We look for disruptive ideas to re-shape experiences and capture the public's imagination across a variety of verticals."

The company has already invested in and helped scale brands including Awake Caffeinated Chocolate, The Coveteur, BRIKA, and Hello Products, and will continue to focus on finding entrepreneurs who are creating transformational branded consumer products or services that have the ability to become large, successful businesses.

"BrandProject fills a large gap in the current funding landscape," said Sarah Prevette, Co-Founder and Managing Partner at BrandProject. "There are very few investors actively engaged in consumer packaged goods and fewer still that have a background in the space. Beyond capital, our partners work alongside entrepreneurs - actively investing their extensive operational experience."

With offices in Toronto and New York City, BrandProject is actively looking to back passionate entrepreneurs who are creating differentiated products for large markets. Entrepreneurs can get in touch at ideas@brandproject.com

About BrandProject

BrandProject builds, buys and makes seed stage investments in disruptive consumer products and technology. With it's impressive team of seasoned entrepreneurs based in Toronto and New York City, the company invests in and mentors consumer-focused companies across North America, while also incubating products and brands internally. BrandProject has invested and helped build innovative new brands including Awake Caffeinated Chocolate, The Coveteur, BRIKA, SurfEasy, Rumble Supershake and Hello Products.  Find out more at www.brandproject.com

SOURCE BrandProject

Image with caption: "BrandProject is a company creation studio that builds, buys and makes seed stage investments in disruptive consumer products and technology. Find out more at www.brandproject.com (CNW Group/BrandProject)". Image available at: http://photos.newswire.ca/images/download/20140116_C9162_PHOTO_EN_35582.jpg

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