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SOURCE Decision Resources Group
New ePharma Consumer® Study Shows Smartphones and Tablets are Key Devices for Consumers Seeking Prescription Drug Information - Webinar February 14
NEW YORK, Jan. 27, 2014 /PRNewswire/ -- Decision Resources Group finds the number of US consumers that are using their smartphones and tablets to search for prescription drug information is rising rapidly, according to data from ePharma Consumer® 2013, while searches through desktops and laptops is beginning to wane, reinforcing the need for prescription drug marketers to prioritize mobile investments. ePharma Consumer® helps marketers refine DTC multichannel planning based on patient behavioral insights.
About ePharma Consumer® 2013
ePharma Consumer® is Manhattan Research's study and strategic advisory service focused on helping healthcare marketers understand how consumers are using digital channels for prescription drug information and services and how they are using pharma websites and online resources. The study was fielded online in Q4 2013 among 6,605 U.S. adults, Segmented data is available for more than 50 patient audiences, including diagnosed patients, patients on therapy, caregivers and information seekers. Learn more here.
Key topics covered in the research include:
About the ePharma Competitive Analysis Series
The ePharma Competitive Analysis Series is Manhattan Research's new report series analyzing the state of pharmaceutical websites and branded online support programs. This report series aims to help brands design and implement competitive product websites, unbranded websites and online support programs.
In 2013, one hundred and sixty websites and support programs from more than 40 companies and 19 therapeutic categories are analyzed across multiple dimensions, including feature and function sets, audience targeting, and multi-channel integration. The series currently focuses on consumer digital assets in the US market, and will expand in 2014. Learn more here.
About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.
All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.
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Decision Resources Group
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