FDA's anti-smoking campaign raises eyebrows - abc27 WHTM

FDA's anti-smoking campaign raises eyebrows

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YORK, Pa. (WHTM) -

The Food and Drug Administration has launched a new anti-smoking campaign aimed at teenagers.

Instead of warning teens about heart disease, the FDA is focusing on what matters most to teens: their physical appearance.

In one commercial, a woman peals off a piece of her skin to pay for smokes. In another, a man pulls out his own tooth with pliers.

So what do young people think about the new commercials? 

"I think they are wasting their time because people are going to smoke despite of the commercials or not," said Brittany Noaker of York.

"I think they are trying to scare people away, but I don't think it's going to change," said Amanda Billet of York.

Billet was outside a North York shopping center on a smoke break. She knows the risks involved with smoking but does it anyway.

"People are going to continue to smoke," she said. "If they want to smoke they are going to smoke regardless."

But some people believe this campaign will work.

"I don't think it's too harsh," said JoAnne Teyrel.

Teyrel knows teens are preoccupied with their looks, and while the FDA's new commercials are superficial she says it just might do the trick.

"I think that gives them a good base to give them an opportunity to pay more attention to their own self image," said Teyrel.

Those commercials will start airing Feb. 11 in more than 200 markets around the United States. They will also be on MTV, inside of magazines and all over social media.


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