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New local campaign for clean air - abc27 WHTM

New local campaign for clean air

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 GASP and the American Lung Association (ALA) in Alabama have announced a new campaign called Voices for Clean Air.  The goal is to bring awareness to the health effects of breathing polluted air.  The website, voicesforcleanair.com, will go live May 7, 2014, along with a social media ad campaign. 
"Voices for Clean Air is an exciting effort to educate the public about the human cost of pollution by telling the stories of real people," said Ashley Lyerly, senior director of public policy for the American Lung Association, Plains-Gulf Region. "The mission of ALA is to save lives by improving lung health and preventing lung disease. As our 2014 State of the Air report reaffirmed, Birmingham has some of the dirtiest air in the nation. 'Voices' will raise awareness about that fact and how we can address the problem."
Jenny Wilson, who suffers from severe persistent asthma, is one of the first voices of the campaign.
"Clean air will not eradicate asthma," Wilson writes in an essay. "It will, however, reduce the number of times each year people like me will have to take a large doses of prednisone to keep our lungs from failing. It will reduce the number of days I miss work because I can't leave my house due to poor air quality. And it will undoubtedly reduce medical and prescription drug costs - an unfair tax on asthma sufferers."
"Jenny's story is a powerful example for those who live in and around Birmingham of the high price we pay for breathing polluted air," said GASP Executive Director Stacie M. Propst, PhD. "GASP is dedicated to telling stories like Jenny's. Every person living in Alabama has a right to clean, healthy air."
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