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Technomic and CHD Expert unveil new Easy2FIND tool at the NRA Show, booth #1852 - abc27 WHTM

Technomic and CHD Expert unveil new Easy2FIND tool at the NRA Show, booth #1852

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SOURCE Technomic

CHICAGO, May 16, 2014 /PRNewswire/ -- Restaurant chains are in an extremely contested fight for share of stomach. Now more than ever, it's imperative to have competitive insights when expanding into new or existing markets. Easy2FIND is a new online analytics tool that simplifies food industry research and intelligence at the unit level.

Easy2FIND lets chains see and understand a restaurant's footprint in any given geographic market and restaurant segment. Find out where your competitors are opening new unit locations and how they impact sales. By providing restaurants with competitive analysis and intrusion metrics they are better poised to uncover market expansion potential.

"Brands looking to enter new markets, penetrate existing markets or just track the impact of their competition need information like this to execute smarter strategies," said Darren Tristano, Executive Vice President at Technomic. "This new tool gives operators the full scope of what menu segment competing restaurants serve and the approximate sales they generate. This, along with a look at the demographic makeup of each DMA, will bring focus to your consumer composition and identify if they align with a restaurant concept."

"For years, CHD Expert has been providing up-to-date foodservice market tools to help suppliers and operators be successful in today's market," said Catherine Kearns, General Manager at CHD Expert. "Easy2FIND arms them with industry knowledge that gives them a great competitive advantage."

Easy2FIND is a joint service offering that joins CHD Expert, the leader in collecting, managing and analyzing data for the foodservice market and Technomic, the foodservice industry's leading research and consulting firm. Please stop by the NRA Show booth #1852 from May 17-20 to learn more about Easy2FIND, as well as many other products and services that help guide your business to success now and in the future.

For additional information, contact Technomic (at 312-876-0004 or Technomic.com) or CHD Expert (at 1-888-CHD-0154 or CHD-Expert.com).

About Technomic
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

About CHD Expert
CHD Expert is the worldwide leader in collecting, managing and analyzing data for the Away-from-Home Global Foodservice Market. For more than 10 years CHD Expert has been dedicated to support foodservice channel members in providing a global vision and an in-depth understanding of the industry (in Europe, North America, and Asia Pacific).

Our objective is to support foodservice providers in their sales and marketing strategies by providing the most comprehensive and accurate foodservice census, housing operator intelligence for more than 5 million operators worldwide.

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