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SOURCE Feld Entertainment
Online Retailer Named National Sponsor For High-Caliber Live Action Arena Spectacular Kicking off This Summer
ELLENTON, Fla., June 10, 2014 /PRNewswire/ -- Feld Entertainment, the worldwide leader in live family events, and online shopping site, Overstock.com, today announce a partnership in support of one of the most ambitious live event experiences in history, Marvel Universe LIVE! This sponsorship agreement will bring Overstock.com front and center of the 85-city tour, which debuts in July in Tampa, FL before embarking on an extensive national rollout. Los Angeles-based sports and entertainment sales firm, Premier Partnerships, brokered the partnership on behalf of Feld Entertainment.
Within the agreement between the e-commerce and family entertainment giants are a broad range of integration efforts including access to the "Club O Rewards" database which offers unique experiences to Overstock.com's loyalty program members and the creation of an umbrella program to highlight community service efforts in local markets. Overstock.com will also be a co-sponsor of "fly away" trip giveaways to give fanboys and families alike the chance to attend the Marvel Universe LIVE! World Premiere event in New York. In addition, both parties will have a brand presence in each other's highly-trafficked web sites and Overstock.com will be featured in Marvel Universe LIVE! digital, radio, print and television advertising.
"Overstock.com is known for finding new and interesting ways to go the extra mile for their customers," said Feld Entertainment Executive Vice President and Marvel Universe LIVE! Producer Juliette Feld. "The company is a true resource for families, making them a perfect fit for Feld Entertainment because of our connection with the same audience."
Overstock.com President Stormy Simon said, "Marvel Universe LIVE! aligns well with Overstock.com's key demographics of families and moms who want to treat their kids to something fun. We're very excited to be partnering with Feld Entertainment."
Marvel Universe LIVE! will captivate audiences with an authentic and original story that brings more than 25 Marvel characters together on one epic quest. The story is framed around the battle over the Cosmic Cube, the source of ultimate power and one of the most feared and coveted treasures in the Marvel Universe, that has been shattered into pieces by the mighty Thor in order to prevent it from falling into the wrong hands. With the pieces scattered across the globe, Thor's villainous brother, Loki, devises a scheme to clone its powers, inciting a threat that could not only decimate Earth but also obliterate the Universe.
For more information, visit the Marvel Universe LIVE! website (http://www.marveluniverselive.com) and stay current on the latest developments through social media, including:
About Feld Entertainment?
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice and Disney Live! More information about Feld Entertainment is available online at www.feldentertainment.com. More information on Marvel Universe LIVE! available at www.marveluniverselive.com.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.
Overstock.com (NASDAQ: OSTK) is a discount online shopping retailer based in Salt Lake City, Utah that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars. Worldstock.com, a fair trade department dedicated to selling artisan-crafted products from around the world offers additional unique items. Main Street Revolution supports small businesses across the United States by providing them a national customer base. The Nielsen State of the Media: Consumer Usage Report placed Overstock.com among the top five most visited mass merchandiser websites in 2011. The NRF Foundation/American Express 2011 Customer Choice Awards ranked Overstock.com #4 in customer service among all U.S. retailers. Overstock.com sells internationally under the name O.co. Overstock Shopping (http://www.overstock.com and http://www.o.co) regularly posts information about the company and other related matters under Investor Relations on its website.
Overstock.com®, O.co®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of Overstock.com, Inc. O.info™, Club O™, Club O Dollars™ and Your Savings Engine™ are trademarks of Overstock.com, Inc.
About Premier Partnerships
Premier Partnerships is a nationally recognized naming rights, sponsorship, and valuation firm specializing in the development and execution of customized commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal projects. With offices in Los Angeles and New York, Premier has been recognized as Sports Business Journal's Best in Property Consulting, Sales and Client Services. Premier executives have created thousands of mutually beneficial business partnerships, including successful naming rights agreements at Globe Life Park at Arlington, Kabam Field at California Memorial Stadium, Moda Center, TCL Chinese Theatre, Dolby Theatre, Apogee Stadium, PPL Park, O.Co Coliseum, Viejas Arena, and FC Dallas Stadium (formerly Pizza Hut Park). Additional information is available at www.PremierPartnerships.com.
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