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Swirl and Motorola Solutions Join Forces to Power Beacon Marketing for World's Largest Retailers - abc27 WHTM

Swirl and Motorola Solutions Join Forces to Power Beacon Marketing for World's Largest Retailers

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SOURCE Swirl Networks, Inc.

Strategic Collaboration Combines Best-of-Breed Capabilities to Accelerate Beacon Technology Rollouts

BOSTON, July 1, 2014 /PRNewswire/ -- Swirl Networks, Inc. (www.swirl.com), provider of the leading enterprise-class beacon marketing platform, today announced that it has entered into a strategic relationship with Motorola Solutions, Inc. The two companies will work together in the areas of product, sales and services to support iBeacon technology rollouts in large-scale retail environments. This announcement follows the recent unveiling of Motorola's MPact Platform for Mobile Marketing, which leverages Swirl to power the beacon marketing capabilities for its indoor locationing platform.

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Together, Swirl and Motorola Solutions will offer retailers the most scalable enterprise-class beacon marketing solution that is currently available in the market.  The collaboration creates a number of immediate benefits for retailers including:

  • Swirl and Motorola will jointly sell Swirl's beacon-based in-store mobile marketing platform as a standalone product as well as in conjunction with Motorola MPact, a unified indoor locationing platform that leverages both Wi-Fi and Bluetooth® Smart technology.
  • Swirl's platform will be fully integrated with Motorola's Bluetooth® Smart Beacons, providing retailers with the option of purchasing beacons from an established retail partner, while taking advantage of Swirl's industry-leading cloud platform for creating, managing and analyzing in-store mobile marketing campaigns.
  • Motorola will offer the MPact platform and beacon installation and servicing to Swirl customers.  This service option will allow retailers to leverage Motorola's nationwide Services team for rapid deployment of large-scale beacon networks spanning thousands of retail locations. 

Swirl's beacon-powered mobile marketing platform gives retailers the ability to engage shoppers with personalized digital content and offers while they shop in stores. Alex and Ani, Kenneth Cole and Timberland have deployed Swirl's beacon technology in stores nationwide.

Motorola Solutions works with leading retailers to bring technology solutions that create experiences to connect with shoppers and keep them coming back. Products and services from Motorola Solutions power in-store experiences for large-scale retailers around the world.

"We are excited to work with Swirl to bring enterprise-class beacon marketing capabilities to large-scale retailers," said Imran Akbar, vice president and general manager, Enterprise Networks & Communications, Motorola Solutions. "As Motorola Solutions continues to enhance the in-store experience for shoppers, Swirl's robust software for creating, managing and optimizing in-store mobile marketing campaigns makes for an ideal relationship."

"This collaboration with Motorola Solutions reinforces our commitment to bring the most scalable and comprehensive beacon marketing solution to leading retailers and brands," said Hilmi Ozguc, Swirl CEO. "Through this relationship, Swirl customers now have access to beacons and support services from one of the most respected names in the retail industry. Together with Motorola Solutions, we can help retailers effectively roll out beacon marketing capabilities at even the largest scale."

About Swirl Networks
Swirl is the leading enterprise-class beacon marketing platform provider helping large-scale retailers leverage the power of mobile to attract and influence consumers while they shop in stores. Top retailers such as Timberland, Kenneth Cole, and Alex and Ani use Swirl's patent-pending micro-location technology to increase store traffic, customer engagement and sales conversions. The company is led by an accomplished entrepreneurial team and backed by top-tier investors including Hearst Ventures, SoftBank Capital, Longworth Venture Partners and General Catalyst Partners. Learn more at swirl.com.

About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker "MSI." To learn more, visit www.motorolasolutions.com. For ongoing news, please visit our newsroom or subscribe to our news feed.

PR Contact:
Rob Murphy
Swirl
rob@swirl.com

Lisa Mokaba
InkHouse for Swirl
swirl@inkhouse.com
617-750-5939

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