Brian McFarland Joins RGM Group As CRO - abc27 WHTM

Brian McFarland Joins RGM Group As CRO

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SANTA MONICA, Calif., July 16, 2014 /PRNewswire/ -- Brian McFarland has joined RGM Group as Chief Revenue Officer responsible for overseeing revenue generation, client acquisition and managing RGM's global sales force. Actively engaged in both the United States and the United Kingdom, RGM Group delivers high impact advertising solutions to more than 185 million unique users monthly across the web.

Brian McFarland joins RGM Group as CRO

McFarland most recently served as Vice President for GumGum's Eastern Sales division where he grew revenue and doubled the sales force in just one year. He has spent 23 years building and re-building sales teams and growing revenue for top industry performers. At Rolling Stone and Men's Journal (digital) he effectively revived revenue for their digital, mobile and tablet efforts. At SAY Media, he generated over half of the global revenue from their eastern sales force. He also made his mark working with leading publishers including Muscle & Fitness, Good Housekeeping, Country Home and Business 2.0. 

"RGM has built a business over ten years by delivering bespoke, highly customized digital sponsorships for some of the world's most recognizable brands across a premium collection of publishing properties," said RGM Group CEO, Alex Baxter.  "Brian McFarland possesses the leadership and vision to take this business to new heights and into new spheres, and we couldn't be more excited or ready for a talent of this caliber."

The origins of RGM Group's online success stem from a simple hub and spoke strategy that places an exclusively represented web property at the center of a large alliance of contextually similar properties.  That focus includes Epicurean, with OpenTable and MenuPages serving as hubs, Luxury with JustLuxe at the center, Style with GoldenGlobes.com and DIYFashion anchoring the channel, and Travel with a series of hub properties.  As the largest entities by monthly unique visitors in each of their respective verticals, the food, style, travel and luxury properties that RGM has built has the organization primed and ready to take off.

McFarland will also oversee the growth of RGM's experiential business, which includes the successful Dine & Drive series that the organization has produced for its auto clients across the country.  Add to that events at Sundance Film Festival, the Toronto International Film Festival, Golden Globes, and event series in development, all of which round out exciting near-term opportunities for RGM Group's growing list of clients.

RGM Group (www.rgmgroup.com) is an interactive media firm focused on architecting and delivering brand experiences to consumers. The company is comprised of three business divisions that collectively offer a complete solution for advertisers and marketers.  These solutions include RGM Exclusive, a site-specific publisher representation model on OpenTable, MenuPages, GoldenGlobes.com, DIYFashion and JustLuxe.com; RGM Alliance, RGM's private marketplace of 350 premium publishers with data-rich targeting capabilities that offer compelling experiences on web display, video and mobile platforms; and RGM Creative which creates branded content, entertainment and native advertising experiences for brands.

To learn more about RGM's unique approach, visit www.RGMGroup.com.

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