Water Cooler Group Acquires Analytics Optimization Agency; Launches Dedicated Analytics Division - abc27 WHTM

Water Cooler Group Acquires Analytics Optimization Agency; Launches Dedicated Analytics Division

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SOURCE Water Cooler Group

Acquisition of Analytics Optimization Agency Leads to New Role for Well-Regarded Analytics Pro, Yoram Greener

NEW YORK, July 16, 2014 /PRNewswire/ -- Water Cooler Group (WCG), a leading brand media communications company, today announced a new, standalone Technology and Advanced Analytics Division through the acquisition of digital media and analytics optimization agency JubaPlus. The division, which will be lead by industry expert Yoram Greener, will work closely with all of WCG's divisions (Media Storm, MAUDE, Bolt and HIP Genius) to further develop a seamless and comprehensive model for all WCG clients that is not offered elsewhere.

"Media and data are inextricably linked," explained Craig Woerz, co-founder and managing partner of Water Cooler Group. "The addition of JubaPlus to the Water Cooler Group family means having one of the leaders and innovators within technology and analytics as a resource to our partners to enable our clients to grow their programs efficiently and effectively to instill trust, accountability and transparency for all involved. This structure and philosophy has made the Water Cooler Group one of the fastest growing companies in America."

With todays market complexities, competitive landscape and fragmentation of media, it is critical to support a brand's marketing, service and sales budgets through relevant technology and focused analytics. As a new division of Water Cooler Group, the JubaPlus team will help the agency's internal constituents and clients make informed decisions based on data and insights to dynamically optimize marketing programs and measure results. The teams will also work together to provide solutions that balance between short-term efficiencies and ROI maximization and long-term brand equity effectives.

"Water Cooler Group and JubaPlus share a common mission in maximizing client ROI while providing complete transparency and accountability," said Yoram Greener founder of JubaPlus and Managing Director of Analytics and Modeling for Water Cooler Group's analytics division of the same name. "Through JubaPlus' proprietary technology and practices, we will now be able to monetize client data assets by simplifying big data environments into 'small data' actions to best manage a brand's customers and prospect portfolios."

To Yoram Greener's new role as Managing Director of analytics and modeling, he brings more than two decades of social, digital and advertising experience that he has gained through working with various Fortune 500 companies. Prior to founding JubaPlus in 2010, Yoram served as Head of Analytics for Big Fuel Communications, Senior Director of Strategy at Merkle and Managing Director of Analytical Solutions for MBS Insights. Additionally, Yoram is an Adjunct Professor of Marketing and Advertising at New York University. Mr. Greener earned a Bachelor of Science in Economics and Statistics from Haifa University, Israel, and completed an MBA from Hofstra University.

Data-driven solutions and services offered by the new analytics division of Water Cooler Group strive to optimize client marketing, services and sales budgets and include the following:

  • Marketing, Sales and Service Data Hubs: Data warehouse, ETLs and front-end BI and campaign management dashboards
  • Custom Mobile and Web Applications: UX/UI, design and technology development
  • Insights and Measurement: Campaign, media and audience reporting and strategy
  • Targeting: Audience targeting, activation and optimization
  • Optimization: Primary budget parameters, utilize campaign/media levers
  • Advanced Analytics: Segmentation and predictive modeling   

About Water Cooler Group

Water Cooler Group is a leading brand media communications company that delivers holistic, media-led solutions to amplify budgets, impact and reach. Through a "talent on tap" model (media, creative, social and iTV), the Group provides the resources to unlock and deliver the true power of media and media branding to all brands. This structure and philosophy has made the Water Cooler Group one of the fastest growing companies in America. For more information about Water Cooler Group, its divisions (Media Storm, MAUDE, HIP Genius, JubaPlus) and approach to media planning, please visit www.watercoolergroup.biz.

"Water Cooler Group: The power of media branding on tap."

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