BRUSSELS (AP) — The European Union has drawn up plans to help people better understand when they are seeing political ads online and who is responsible for them.
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The proposals are aimed at ensuring fair and transparent polls or referendums. They would ban political targeting and methods used to reach a wider audience if they use sensitive personal data like ethnic origin, religious beliefs, or sexual orientation without permission.
European Commission Vice-President Vera Jourova says “people must know why they are seeing an ad, who paid for it, how much, what micro-targeting criteria were used.” The commission wants Thursday’s proposals to be adopted into law in the 27 EU member countries by 2023, in time for Europe-wide elections the following year.