BRUSSELS (AP) — The European Union has drawn up plans to help people better understand when they are seeing political ads online and who is responsible for them.

Get daily news, weather, breaking news and alerts straight to your inbox! Sign up for the abc27 newsletters here.

The proposals are aimed at ensuring fair and transparent polls or referendums. They would ban political targeting and methods used to reach a wider audience if they use sensitive personal data like ethnic origin, religious beliefs, or sexual orientation without permission.

European Commission Vice-President Vera Jourova says “people must know why they are seeing an ad, who paid for it, how much, what micro-targeting criteria were used.” The commission wants Thursday’s proposals to be adopted into law in the 27 EU member countries by 2023, in time for Europe-wide elections the following year.