(WHTM) — You may have noticed you’re not getting as much bang for your buck at the grocery store.

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Experts are calling the phenomenon shrinkflation.

According to the consumer price index, prices on these goods have gone up by over 5%. The easiest way for manufacturers to make up for the inflation? Put less food in the packages you buy.

“It’s really a sneaky pricing increase – to shrink the product almost unperceptively – sometimes the packages look almost identical and you’re paying the same amount of money but you’re getting less,” Edgar Dworsky, consumerworld.org, said.

Experts say a good way to get around this is to shop store brands. They are typically the last to adjust product sizes.