Coca-Cola to launch a Topo Chico hard seltzer

Consumer

Coca-Cola is trying its hand at another market.

The soda company plans to launch a new hard seltzer.

This will be a first for Coca-Cola. The drink will be under the cult-favorite brand Topo Chico.

The company purchased Topo Chico in 2017 for $ 220 million.

Coke’s hard seltzer will be introduced initially in select cities in Latin America later this year.

The company has not said if it will eventually bring the product to the U.S.

Top Stories: 

Copyright 2020 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Top Stories

More Top Stories

Latest Videos

Don't Miss