Animal crackers break out of their cages

National
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After more than a century behind bars, the beasts on boxes of animal crackers are roaming free.
    
Mondelez International, the parent company of Nabisco, has redesigned the packaging of its Barnum’s Animals crackers after relenting to pressure from People for the Ethical Treatment of Animals.
    
PETA, which has been protesting the use of animals in circuses for more than 30 years, wrote a letter to Mondelez in the spring of 2016 calling for a redesign.
    
Mondelez agreed and started working on a redesign. In the meantime, the crackers’ namesake circus – Ringling Brothers and Barnum and Bailey – folded for good. The 146-year-old circus, which had removed elephants from its shows in 2016 because of pressure from PETA and others, closed down in May 2017 due to slow ticket sales.
    
The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages – implying that they’re traveling in boxcars for the circus – the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
 

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