(AP) — The Atlantic Coast Conference, Big Ten, and Pac-12 are launching an initiative to raise awareness of the importance of mental health.  It is part of their conference alliance announced earlier this year.

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Teammates for Mental Health will be unveiled this week during basketball games involving the three conferences, including the ACC/Big Ten women’s and men’s challenges. The centerpiece will be a public service announcement that will air throughout the 28 games being played from Nov. 29-Dec. 2.

The PSA includes Duke men’s basketball coach Mike Krzyzewski, Maryland women’s basketball coach Brenda Frese, Oregon State men’s basketball coach Wayne Tinkle, and others.